Chaptah five is a spicy little chapter about the importance of "Problem seeking, and problem solving". This chapter covers the many ways to research a project before starting it well i guess you could say it would be the first step to working on your project. I know for my job its important to come up with a game plan before making a logo i need to know where exactly the company is wanting to go business wise and so i can make sure their new logo that i am making follows the same parameters they want to express. Is this a modern restaurant or business? if so then make a sleek modern design. if its traditional then use traditional text for god sake. My advice is do your research just like the book says. NO ONE!! likes going into a meeting or showing their piece of art work and not having the correct information backing up the piece.
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